Coaching is a goal oriented working relationship involving a process of accountability and self-empowerment.

Coaching is a collaborative, solution focused, result-orientated and systematic process in which the coach facilitates the enhancement of work performance, life experience, personal growth and learning.

Coaching can be both directive (intervenes and guides) and non-directive (creates an environment for the coachee to find the solutions themselves)

Coaching is similar to consulting. However, consulting provides temporary or intermittent solutions. Coaching is a consistent, on-going relationship where the coach stays with the client to help implement new skills, changes and goals. Another distinction is that consulting often involves dispensing advice, telling people what they should do. Coaching is different in that it focuses on assisting a person discover a solution on their own.

Coaching is not therapy. Where therapy brings understanding and awareness of the past to a client; coaching provides the support and strategy to make changes based on the awareness a client holds. Coaching is movement oriented and action based.